Marketing with Social Media, Podcasting & Search Engine Optimization

Learn marketing 2.0 with a course from WestLake Training

WestLake offers a variety of instructor-led Social Media training courses designed to help you understand, identify, and apply the social media tools that will work best for your organization. Our instructor-led Podcasting training courses teach hands-on skills and are for Mac or PC users.

1110 | Using Social Media for Online Marketing

Facebook, podcasts, YouTube, wikis, social bookmarking. How can a marketer know what works and what doesn't? Discover the social media trends you should consider when planning your online marketing strategies

1120 | Search Engine Optimization

You've built a Web site, but will anyone visit? Search Engine Optimization is the key to obtaining a constant flow of visitors to your Web site. This course teaches tips and techniques for increasing traffic to your site.

1160 | Podcasting for Business & Government I

Podcasting is the next evolution in blogging. Learn the fundamentals of podcasting from its basic building blocks using RSS feeds and XML to broadcasting techniques and tricks in audio editing and engineering. This class is for Mac and PC Users.

1170 | Podcasting for Business & Government II

In this higher-level podcasting course, we'll explore the nuances of audio editing "sweetening" with production-quality software and set up a Web site host specifically for podcasting. This class is for Mac or PC Users.

1180 | Enhanced and Video Podcasts

Building on lessons learned in our earlier podcasting classes, Enhanced and Video Podcasts offers you the ability to add interactive visuals to your podcasts. This class is for Mac or PC users.