GSA Schedule | Contract # GS-02-0144P
Home > Project Management Training & ITIL Training > Writing for the Web
E-mail is not as effective as it once was as a delivery mechanism for marketing campaigns. Learn how to successfully reach your customers and prospects-without breaking the CAN-SPAM laws-using an integrated mix of e-mail, RSS feeds, and blogs.
Search engine optimization is the key to obtaining visitors for very little cost and is vital to your online marketing success. This course will teach you how to increase traffic to your site and market your products and services using the Web.
Before the first word gets put on a page, you need to plan your writing. This course teaches you the special skills you will need to plan, write, and edit your own work to create accurate, interesting articles.
Writing and editing skills for Web sites are critical for Web success. Get up to speed with real-world examples designed for this style of writing and editing. This class is for people with little or no online writing experience.
Use your experience as a writer or editor to create a Web site that has your audience coming back for more. This class helps Web writers manage beginning writers and experienced subject matter experts who have little or no writing experience.