Writing for the Web

ScheduleRegister for this courseOutline1150 | Web Content Development II

2 days, 9am-4pm (1.2 CEUs)
Delivery: Open-Enrollment | Customized Onsite
Price: $1,050 or 2 Vouchers

The Web is constantly changing, and developing content for your Web site should be a constantly evolving process as well. Writing and content development are critical success factors for your Web site. Use your experience as a writer or editor to create a Web site that attracts and satisfies your audience, and keeps them coming back for more. This class helps Web writers manage beginning writers and experienced subject matter experts who have little or no writing experience.

By the end of the class students will be able to:

  • Define your genre and your audience
  • Develop a structure for your Web content
  • Work with subject matter experts who aren't writers
  • Make the most of your writing project
  • Give and get effective feedback
  • Write links that work for your client
  • Menus—learn to write them so your clients can use them
  • Recast a print article for the Web

Who should attend:

Any professional who needs to improve their Web writing ability or who needs to manage others who are writing for the Web.