Writing for the Web

ScheduleRegister for this courseOutline1120 | Online Marketing and Search Engine Optimization

2 days, 9am-4pm (1.2 CEUs)
Delivery: Open-Enrollment | Customized Onsite
Price: $1,050 or 2 Vouchers

You've built a Web site, but will anyone visit? Search engine optimization is the key to obtaining visitors for very little cost. In fact, search engine optimization is absolutely vital to your online marketing success. This course will teach you how to increase traffic to your site and market your products and services using the Web.

By the end of the class students will be able to:

  • Create and implement an Internet marketing plan
  • Set a marketing budget
  • Redesign a Web site for search engine optimization
  • Be familiar with search engine optimization tips and tricks
  • Plan and control the publication schedule
  • Understand milestones and flowcharting
  • Document project instructions
  • Measure results

Who should attend:

Marketing and Web Content professionals, and anyone who is responsible for online marketing and outreach campaigns.

  • Prerequisites:
    Students should be comfortable using the Internet.