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1120 | Search Engine Optimization

2 days, 9am-4pm (1.2 CEUs)
Delivery: Virtual Classroom
Price: $1,170 or 2 Vouchers

You've built a Web site, but will anyone visit? Search Engine Optimization is the key to obtaining a constant flow of visitors. In fact, search engine optimization is absolutely vital to your online marketing success. This Web 2.0 training course will teach you tips and techniques for increasing traffic to your site. 

By the end of the class students will be able to:

• Understand what Search Engine Optimization is
• Determine your site's current SEO technical shortfalls
• Be familiar with SEO copywriting tips and tricks
• Understand how to implement Blogs and Video for SEO advantage
• Be familiar with ways to measure and manage for SEO success

Who should attend:

Marketing and Web Content professionals, and anyone who is responsible for online marketing and outreach campaigns.

• Prerequisites:
  Familiarity with the Internet.

• Follow-Ups:
  1110 Using Social Media for Online Marketing
  150 Web Technologies Overview for Managers 
  151 Applying Web Technologies for Web 2.0 and Enterprise 2.0